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Maggie
A year or so ago, my favorite cousin was looking to buy an eatery in southern California. I was nervous and less than enthusiastic about this because she has proved herself not-so-business savvy with a couple of other business endeavors.
When she said she had found a bar and grill she wanted to buy, I decided it was time for a visit because I at least wanted to lend my business expertise, albeit it was not in the food and drink area. The sale was being handled by Everett Roff at California Business Exchange. I liked him right away but had a lot of questions about the place and the business of running it. But I had no idea how little we knew! Everett very patiently answered all of our questions over a period of a couple weeks and explained basic marketing and accounting of such a business including percentages of various incoming revenue, and the 'POS' system we would need to install to identify them. He gave us examples of how to recognize if the employees were being honest and ways to handle proper management.
Although I have been back to the San Diego area, my cousin and I keep in very close touch, her new bar and grill is doing great. Thanks to Everett;s integrity and experience, she has the right people in place and apparently a lot of very happy customers as the receipts keep growing! I would highly recommend Everett to anyone looking to buy a business in the San Diego area and would be happy for them that they found California Business Exchange!
Jaime Osuna
"I was a head waiter in a restaurant in La Jolla when I called Everett Roff of California Business Exchange in 1996. I was responding to an ad about a restaurant in Encinitas that was being advertised by him.
After investigating into the business with Everett’s expertise with verifying the information supplied by the seller and his negotiation of a fair lease, I purchased the business called ‘Honey’s Cafe’ at 631S. Coast Hwy 101, Encinitas, CA. It has turned out to be a very successful business and I still own it today.
Everett later introduced me to another business called Swami’s’ on Hwy 101, Encinitas and, again, with Everett’s expertise in business investigation, I purchased the business. I now have additional successful Swami’s in Oceanside, Escondido, Carlsbad and La Mesa. My plan is to open more as well. These businesses have allowed me and my family to live a comfortable life in San Diego and I am grateful to Mr. Roff for his efforts with my dealings.
I would highly recommend Everett Roff of California Business Exchange to anyone interested in purchasing and /or selling a business. He works in a very professional, confidential and efficient manner
in providing the best results for all parties involved."
Hugh Cobb
"I am the owner of “Pacific Bait and Tackle” on S. Coast Highway, Oceanside, CA. When I purchased this business 17 years ago, I first consulted Everett Roff with a number of the details involved in the sale. He provided me with a wealth of information and my business has been very successful.
Throughout the years , I have used Everett on a consulting basis and have been extremely satisfied with his investigations and advice.
He has sold my business in Jan. 2015 and I am retiring.
I would certainly recommend Everett R off of California Business Exchange for your business needs."
Mark Murino
"Making the decision to sell a business is difficult. You may have a business you started from the ground up or a business that has been in the family for generations.
In my case I was the 3rd generation owner of a 70 year old Italian Restaurant. I spent my entire life in the restaurant and as my lease was coming to an end I had to ask myself some questions. Do I want to sign up for another 6-8 years? What would my restaurant be worth? How do I deal with finding a buyer? Transfer a lease? Transfer an alcohol license? The questions go on and on.
I have found that there are a lot of brokers out there that are quick to tell people what they want to hear to get their business. Saying their business is worth more than it is and promising buyers.
The reality is, selling a business is difficult and you don't want an inexperienced broker with a big
mouth that disappears once you sign with them. You want someone who is experienced, knowledgeable and honest.
I feel quite fortunate to have made the call to CBE and to have met Everett Roff, a 30 year veteran of selling businesses. Never once did Everett put me off in any way. He treated my business with respect and confidentiality and didn't make false claims. He picked up every phone call I made to him and always had the time to explain things and answer questions. He guided me through the entire process. On top of that he is a solid human being and a nice guy who knows what he is doing.
I made the decision to sell in mid April, 2021, while we were still "take out only" due to COVID and by September my business was sold. It was a very difficult and stressful time in my life and I am eternally grateful to have had Everett Roff in my corner.
I highly recommend Everett if you are thinking about selling or buying a business. You will be glad
you did. Even if you haven't fully made the decision to sell but you have questions or if you are
thinking of buying and need some questions answered, Everett is your man."
Greg Lukasiewicz
"My name is Greg Lukasiewicz and I am one of the owners of Bull Taco which has four locations: Encinitas, Oceanside, Leucadia and San Clemente. I have been dealing with Everett Roff for a period of time now and have been using him on a consulting basis and possible locations to expand our business. I am certainly satisfied with his valuable recommendations and his wealth of experience in our business dealings. I recommend Everett to anyone needing sound advice, along with purchasing and/or selling a business. He has sold me the business in Leucadia on Highway 101 in Jan of 2014."
Kent Bry
"I am the owner of ‘Adventure Ski and Snow Boarding School in Encinitas. I have known Everett for 20 years and have used him throughout the years for business consulting. I would highly recommend Everett for your business needs. He has always impressed me with his wealth of business knowledge and integrity."